In 2016, an influential tech blogger wrote, “I never buy anything labeled ‘fulfilled by Amazon’ [FBA] – I don’t trust it.” He was talking about a widely reported counterfeit issue with Amazon FBA merchandise at the time. As an Amazon seller, you might have already struggled with similar problems, such as Amazon becoming a lot more crowded and competitive, new difficulties in winning Buy Box placement and overall higher FBA expenses.
With the 2017 holiday shopping season primed to break records, you need to have your multichannel e-commerce strategy ready to go in advance. Without it, you’ll miss out on tons of customers and risk missing your growth and profitability targets: Up to 41 percent of yearly sales for some merchants is generated during the winter holidays, according to Pew Research. A solid holiday quarter is your best bet for a sustainable business.
How do you get the most from each customer order? And why even bother raising order value in the first place? Unless you’re Amazon, you have to focus on elevating order value if you don’t want your shipping and infrastructure costs to eventually gobble up your margins.
Are Excel spreadsheets important cogs in your multi-channel ecommerce operation? If they are, there’s good news and bad news. The bad news is: You are at risk of compromising inventory management and product data across multiple sales channels with just one tiny mathematical error. The good news is: There are better solutions out there built specifically for ecommerce growth.
Let’s face it: manual work is nasty. eCommerce managers are extremely busy people, and once you factor in all the product research, listing tasks, financial data and inventory tracking involved — not to mention daily orders and angry emails — multi-channel ecommerce can be a nightmare to manage.
Amazon FBA is a great way to offload inventory, and when it comes to fulfillment, very few can match Amazon’s standard of excellence. Amazon Multi-Channel Fulfillment goes further and allows you to use FBA for non-Amazon orders. While this service is convenient for a few orders, it really becomes a struggle when MCF orders reach a high volume. Sellers commonly ask: can Amazon MCF be automated? If so, how?
Retail personalization is a growing trend you can find anywhere, from Amazon product recommendations to personalized emails and content offers on your mobile device. Innovations in machine learning and big data are driving this trend, and we expect personalization to be a critical ecommerce strategy for retailers to compete in 2018 and beyond.
Adopting a […]
This month, we’ve enhanced a number of order import and management functionalities in the system, giving you more flexibility to handle orders from a single interface. We’ve also developed support for additional Walmart categories and 3PL companies.
Amazon has officially sealed the deal with Whole Foods, slashing prices to win budget shoppers and encourage Prime membership. It’s no surprise that Amazon is able to absorb early losses in the name of growth. On the other hand, Walmart has teamed up with Google to keep up with Amazon, and provide relevant omnichannel capabilities.
Free shipping can easily cut into profits if not done correctly, and while many retailers struggle to offer free shipping, sellers have no choice but to yield to consumer expectations. After all, free shipping is a significant factor whether or not a shopper completes a purchase. But to keep your business profitable, you should consider reducing fulfillment costs as much as possible.